20 Years, Zero Fluff.
Two Careers, One Honest Website Studio.
Most local businesses do excellent work. Their websites don't say so.
That gap costs real enquiries — jobs that go to a competitor with a better-looking site, not a better one.
Ratiom exists to close it.
WHY WORK WITH US
20+ Years
Combined experience in digital marketing and web development.
Enterprise Background
Agency and ad-tech experience, working on sites for brands across the UK and US.
Thousands of Sites Reviewed
Years spent seeing what actually makes a website convert — and what doesn't.
Built for UK Trades
Every decision made for local service businesses, not enterprise brands.
Why We Started Ratiom.
We kept seeing the same thing: small businesses spending thousands on a website that looked impressive — and generated nothing.
The problem was rarely the design. It was everything the design was hiding.
No clear way to get in touch. No reason to trust the business behind it. Nothing built around how customers actually decide.
We started Ratiom to fix that — not by making things flashier, but by making them work.
Our Story.
Gary
DIGITAL & TECHNICAL
- 20+ years in digital marketing
- Director of Digital Development, BM Soho
- 5 years auditing UK & US sites at AdRoll, via Mediamint
- Website strategy and conversion optimisation
- Hands-on technical build
"If the foundations are wrong, no amount of polish fixes it."
Jamie
COMMERCIAL & OPERATIONAL
- Founded and ran LaRox Barbershop
- Built SlotFull.co.uk for UK restaurants
- Real day-to-day experience running a business
- Customer service and operations
- Practical, no-nonsense mindset
"A website should work as hard as the business behind it."
THE JOURNEY
2004
Met while studying music production.
Built separate careers.
Gary: enterprise digital marketing.
Jamie: running local businesses.
Started Ratiom.
2004
Met while studying music production.
Built separate careers.
Gary: enterprise digital marketing.
Jamie: running local businesses.
Started Ratiom.
Who We Are.
Honest Advice
We'll tell you if something isn't worth paying for.
Built Properly
Fast, dependable WordPress websites without unnecessary complexity.
Founder Led
You'll always speak directly with the people building your website.
What We Believe.
A website exists to build trust.
Not to win design awards.
Simple beats clever.
If a customer has to think, you've lost them.
Visitors decide in seconds.
Every page needs to prove itself immediately.
Real photography beats stock.
Customers can tell the difference.
Performance is a feature.
A slow site is a broken one.
Good design removes friction.
Not adds decoration.
That's what we try to build every time — nothing more complicated than it needs to be.
— Gary & Jamie
Let's Build Something You'll Be Proud Of.
Talk directly to the people who'll build your site. No sales team, no pressure — just a straightforward conversation about winning more enquiries. Prefer WhatsApp to a form? So do we.